Business signs come in all shapes and sizes. Before you order something new, however, you should know what you’re doing in terms of colors, fonts, prices, materials and styles. Here are just four tips for great business signage!
1. Choose Your Fonts Carefully
The wrong font can have disastrous consequences for your business. For example, if you use a childish font on professional pamphlets, clients might not take you seriously. If you use a curly, hard-to-read font on your billboards, drivers might not be able to tell what it says when they’re passing by at 45 miles per hour.
2. Supersize It
You might think that your fonts are big enough to be legible, but the truth is that you can’t trust your own perception. You already know what the sign says; your brain is hard-wired to visualize and understand its letters. To truly test the efficacy of your font size, bring in a third party and ask them to read your sign from the other end of the room. That’s the experience that your customers will have.
3. Consider Their Purpose
Why are you hanging signs in the first place? Their purpose can have a big impact on their design. For example, traffic direction signs should be brightly colored to make them visible in all kinds of weather conditions, but you might not want those same neon hues for your interior sale signs. Think about these things as you design your future signage.
4. Utilize Color Psychology
Speaking of colors, they can play a major role in the success of your signs. Color psychology is the art of using different colors to make people feel a certain way. Red is exciting and passionate; blue is calm and soothing. You can take advantage of these facts by incorporating color psychology into your business signs.
These are just a few tips for business signage that can get the job done. Whether you’re advertising an upscale restaurant or a tiny, eclectic thrift shop, your signs will send the first impression of your brand to potential customers. Make sure that you’re delivering an appropriate message!